Landing page for NLP and business consultant.
How I helped Anca bring her vision of business and personal consultation to the digital medium.
Anca Bândac
July 2021 - Oct 2021
UI/UX Design, Web Design, SEO
Vali Andrei - Design
Anca Bândac - Copywrite
UI, UX, Prototyping, Desktop, Mobile, Strategy, Branding
Let's start with ...
The client
Anca has been working in the business and personal development for almost ten years now and last year she decided she wanted to grow even more by starting her own business. Her mission is to have a real impact with everybody that she meets and to share her wealth of knowledge that has helped her career blossom.
She started this business with the purpose of solving the issues that many entrepreneurs have, by providing practical and measurable solutions and results.
She helped over 200 companies optimize their processes and make their business more efficient, and since 2017 she has started applying her NLP knowledge in the business medium as well. Her end goal is help people and businesses act more smart, think faster and more efficient, while also having a better and happier life.
Main challenge
Make a memorable brand
The main challenge of this project was the brand creation, who needed to represent Anca in the digital medium as she is: optimistic, fun and problem-solving oriented.
My job was to create a minimalistic landing page, easy to navigate, that is showcasing how Anca can quickly and efficiently solve her clients problems. Besides the landing page, we rounded up the collaboration by defining the brand colors and creating a logo.
Overview of the design process
Services
Scope of work
Finding the right colors is never easy, but the process turned out to a smooth one. With constant feedback from Anca,together we managed to create and deliver a new color palette, logo, and images style: professional, yet fun.
Since Anca had already a good client database, designing for her target audience was quite easy. I created a wireframe, that later became a hi-fi prototype and several iterations later it was ready for development.
Everything was designed with a mobile-first approach, with page speed being a focal point. As such, the website was designed without any unnecessary extra code or plugins, while providing the user all the information they need, fast.
Main goal
Minimalistic, fast &
actionable landing page
Unfortunately, a lot simple landing pages aren’t just that: simple. Most of them have too much content, too many sections, not enough call to actions and some can be quite boring.
The goal was to create a simple, easy to navigate landing page that will showcase three things: who is Anca, what can she do to solve her clients problems and what are the benefits of working with her.
Process - Branding
Logo, colors & typeface
The logo went through several iterations, from simple initials done in a geometric style, to the final result, which was a stylized signature that the client felt it was right for her: minimalistic, stylish, quick & efficient.
The color scheme was to convey a soft transition from orange to purple, signifying the young, fun & energetic side of Anca with the business efficient and solution focused side of her.
Logo creation process
Brand colors
Typography
Process - UX/UI Design
Wireframing & Hi-fidelity design
Next step after defining the brand was to define the user’s journey. Anca provided the target audience, her experience from working with them and came to the same conclusion: to tell them who she is, what she does, how does that benefit then and how fast can we set up a meeting.
To humanize this we used various photographs of Anca, alternating with content, so that the potential clients can see that they will be working with her, not some faceless company. We’ve added strategic call to actions, without being overbearing and hurtful to the sales process.
Prototyping: from wireframing to high fidelity
Process - Development
WordPress + Elementor Pro
We’ve developed the website in WordPress, due to the client’s familiarity and maintenance. The client wanted a simple and easy to use platform, while also having the possibility of adding additional pages in the future.
As for the page building tool, we’ve opted to use Elementor Pro, as it’s one of the fastest and easiest tools to use. We’ve created as the header and footer and call to actions as templates, optimized images for web and also included several icons where it was needed, to help with consistency and reusability.
Results
New clients in a
short amount of time
Even though the launch is quite recent, the initial results are exactly what Anca was hoping for: traffic on the new website, inquires and already new clients ready to improve their business. Anca has promoted her website wherever she goes, from podcasts to conferences and business meetups.
The high page speed, with a score of 98/100, and the optimization that was done is a big factor in both client attraction and retention.
"If you want the best website for your business, then Vali's the person you need. His creativity and mindset set him apart. He is a very committed professional with a focus on his customer's needs and results, making sure to get the job done while putting your vision into life."
Anca Bândac
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